Centre for Blood Research
York LNER Community Stadium
Centre for Blood Research
The Centre for Blood Research (CBR) is dedicated to improving our understanding of blood-related diseases, and developing better ways to diagnose and treat them. In collaboration with the York Biomedical Research Institute, CBR brings together researchers and clinicians to undertake research that benefits patients, translating discoveries into practical medical applications.Logo development
In pursuit of a contemporary, clean and professional logo, we engaged in discussions with CBR regarding their objectives, positioning and target demographic to help lead our initial designs. Conversations revolved around the use of an acronym versus a graphic element, capitalisation and colour choices. With a strong preference against using red, we explored various colour palettes, resulting in a solution that CBR felt was fitting for their organisation. Regular feedback streamlined the process, helping us deliver a number of versatile logo variants ready for print and digital media.
York LNER Community Stadium